26th January 2012
Not sure when the idea of ‘thinking outside the box’ reached the UK - the term has been in use in the US since 1969 - but it is often easy said than done. Most companies are constantly innovating: diversification, or thinking outside the box, only becomes necessary when the market for a product or service goes into steep decline. Unfortunately, at the first hint of a drop in sales companies tend to focus on their knitting rather than looking for pastures new. This is a natural reaction and is, during the current downturn in the market for home improvements, quite widespread. The situation is made worst by the bravado of competitors determined to put a brave face on the situation and talk up their business. This leaves everyone feeling they are the only ones having a tough time – not a frame of mind that encourages people to be inventive.