Does The Home Improvement Industry Really Need Another Exhibition?

24th February 2012

The argument for the proliferation of IT exhibitions has always been that the industry is fast moving and constantly evolving. New technologies and changes in direction need to be communicated to a rapidly expanding customer base. The double-glazing and conservatory industry on the other hand is more staid. So why hold a new industry event? Here's why...

From the early days of the high technology industry the question each year was. ‘Just how many more exhibitions and conferences can the market take?’ Initially events consisted of little more than a few home made PCs set out on cloth-covered tables with conference sessions taking place around the coffee machine. Today we have mega exhibitions such as CES and CeBit. Along the way there have been smaller events covering every conceivable aspect of the industry from Apps to ZigBee.

There is no denying the conservatory market has slowed in recent years. It was approaching saturation point and then the credit crunch kicked in. Since then the shrinking lunch has been eaten by the solar panel industry and stuck up on the consumer’s roof in £12,000 chunks. But, as I have argued in previous posts, now is the time for the industry to reinvent itself and show itself as a player in the domestic energy market. This is the sort of re-engineering the IT market has become adept at over the years. When a particular technology became old and the market for it saturated it was reconfigured and repositioned and then sold to existing customers all over again. And the kick off point has always been a new round of exhibitions and conferences.

So the announcement that April 2013 will see the launch of the FIT Show in Telford is good news. The show aims to provide information, ideas, inspiration and a powerful forum for fabricators, installers and the trade to come together in a friendly, creative environment – that will also be fun for visitors.

Co-founder of The FIT Show Matthew Glover explained that a new approach has been taken on every aspect of the event, which has been designed for the 21st century and the market conditions: “Visiting will be convenient and rewarding, with key features such as ease of access, free Wi-Fi and free parking with more than 1,500 spaces adjacent to the halls. Entry is also free,” says Matthew.

There will obviously be more news and background information on the show throughout this year, but this already seems like an opportunity for the industry to reinvent itself. A chance to reposition products and services in the energy efficiency and domestic heat management sector. And this week there are people picking energy bills up from their doormats who will provide a willing and attentive audience.